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SPAM - Dimensions & Segments in Google Analytics to Propel Your Content Marketing

Jan 9, 2018, 10:45 (This post was last modified: Jan 9, 2018 13:23 by paynekj.)
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SPAM - Dimensions & Segments in Google Analytics to Propel Your Content Marketing
Using hard facts to support business decisions requires two things: reliable data and knowing the key performance indicators of the business in an online context . I have been using Google Analytics for 10 years (since just months after the Urchin acquisition), and I have seen some great customizations of this massively popular web metrics tool. However, it is common for organizations to not even scratch the surface of what Google Analytics can offer. Using mere headline engagement statistics, like bounce rate, without a web metrics strategy can lead to some bad decisions.

While I’m sure some of you SPAM readers are already champions of Google Analytics, in this post, I will cover some tips that might help you create your own analytical setup in A/B testing, social media, AdWords, and content marketing, as well as some of the slightly newer Google Analytics features. So, let’s get into it. Measure User Engagement and Transactional Revenue with A/B Testing.User engagement and transactional revenue can be measured with A/B testing.

For the free version of Google Analytics, get yourself an SPAM account (also free – up to 50,000 monthly unique visitors) so you can build variations for A/B and multi-variate testing. You can set up a “custom dimension” integration with your SPAM experiments within Google Analytics to view traffic sliced and diced as you please. Once the “custom dimension” integration is set up for you, you can build custom reports within Google Analytics. Instead of navigating into Reporting, start with Customization from the top navigation.

google-analytics-customization-link.Create a new custom report. create-new-custom-report-google-analytics.Then, build your report to include whatever Metric Groups you are interested in – user engagement and/or transactional data . Click on “+ add metric,” and type in your metric. adding-metric-custom-report-google-analytics. It’s key that you select the right dimension for Dimension Drilldowns and Filters and apply a regex that is the experiment ID from SPAM.
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